20, 12, 2016
Any makeup lover can agree that there’s something heavenly about going into a beauty store. Perhaps it’s the well designed product displays, the neatly organization of the lipsticks waiting to be swatched – or perhaps it’s knowing you’re in an environment with other makeup enthusiasts who share just as much interesting in beauty as you do.
While most of us will still occasionally make the trip to a beauty department, more and more of our shopping is done online. Whether we’re tempted by the latest cleansing oils or just want a new lipstick to complement our skin tone, we do all our research online. You might save time, but there’s a few things you need to remember when it comes to buying beauty products online.
Look for swatches
Say you want to see what a certain colour by a makeup brand looks like. In a store, you’d swatch it for yourself – but buying online from stores like thankyourbeauty.com, you don’t have that option. To find the best alternative, you’d Google the “colour + make up brand + swatch,” and that way you will also be able to see it on all different skin tones as well. Also, there’s almost certainly some beauty blogger out there who has swatched it, so take advantage of their efforts.
Keep store policies in mind
While there’s plenty of legislation governing what happens when we buy items online, makeup and skincare may not be included (http://fashionista.com/2015/08/where-to-return-opened-beauty-products). This is because there is a hygiene element to these products; if you’ve broken the packaging, you may not be able to return it. So if you like to buy two or three of a single item so you can try them at home – keep this in mind. Some stores will allow it, but you don’t want to get caught out and end up with items you can’t use and don’t want.
Only use reputable retailers
If you search online now for a brand name – particularly one with a cult product – then it’s almost certain you will stumble across a fake. It might be the site itself that’s fake, luring in unsuspecting beauty customers with too many promises. Or it’s the product that’s lacking in authenticity, and may even contain toxic substitutes for the real thing. Only go with retailers you know and can trust that are spoken of highly by bloggers or magazines. If you find a great deal on a beauty product from a site you have never seen before, you should be wary. If it looks too good to be true, it probably is.