Category Archives: Style

My first attempt at creating ads

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Posted by: Hana  Gabrielle

Since I was young, i had always wanted to get into the world of marketing and advertising. The beginning of 2012, I made some daring moves. I quit my decent -paying job after a year, and having just completed my undergrad, decided to go back to school and study what i know has always been my passion. A passion, I was too skeptical to pursue, years before.

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Hana's Advertisement 1 Image

Now, having enrolled in a post-graduate program at an internationally recognized college for marketing, I had the opportunity to learn and do things related to all my interests. I got to create ads.

Though, it was my first time in this type of environment, I visualized and to the best of my “newbie ability” at photoshop (with the assistance of few pros), I released some creativity. Though, I took a different approach to Sam Edelman’s sexually provocative advertisements. Instead of exploiting the woman’s sexuality, I empowered it.

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Trending: Camo Print

Posted by: Hana Gabrielle

Who would of thought that those three-quarter camo print shorts from high school, lost deep in your closet, would be a current fashion trend? (Clarification: I mean the print, and not the three-quarter shorts, of course.)

The print, obviously borne for military and hunting purposes, made its way into the fashion realm more prominently after following the successes of past military-inspired ensembles that included the trench coat and military boot.

I’ve been noticing the trend on both men and women alike. It’s worn in many different ways as seen on the local hipster walking down queen street west and even on the professional corporate employee (especially if they have a knack for style). There’s no denying the print itself – on a coat, sweater, shirt, shoes or skinny pants –  is a statement piece. And, for it to be considered the least bit attractive and stylish, camo print pieces should worn with simple and plain articles. Too many shades and patterns worn all at once, can be busy on the eyes. Don’t torture the onlooker.

You don’t have to search high and low to find a good camo print piece. If you’re looking to be on a budget, check out your nearest surplus store – I’m just skeptical whether or not the fit would be what you’re looking for. I’ve been searching for my own camo print jacket and came across these great finds, all differing in style and fit:

(L-R: Club Monaco, Urban Outfitters, Asos)

All in all, you can already figure that the camo print is definitely a tricky pattern to pull off. It’s bold and modish yet, versatile. It can be dressed up or dressed down. Club Monaco does an excellent job making the camo jacket super workwear chic.  Either way you know what they often say in fashion, “it’s not what you wear, its how you wear it”. It’s such a must-have piece to have in your closet. Don’t be discouraged by the word “trend”; I think we’re going to see these styles run longer than most others.

Let’s just say, I think it’s not such a bad idea if you consider joining the army.

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A Vagabond, though Rooted in Style

Posted by: Hana Gabrielle

Don’t call it a comeback. Sorry folks! I’ve been missing in action for the last couple of weeks so that may explain the delay in my posts. My, have I missed this.

It’s summer and what most people do when they have some time off is: travel. Who wouldn’t? I heard an awesome quote a few days ago that goes like this:

“The World is a Book. When you do not travel, you only read one page”

As an aspiring self-proclaimed vagabond,  I want to read this book from cover to cover. Even twice.

This summer, I will be travelling to Europe in August, specifically Ireland and Scotland for 2 weeks to visit my sister and her husband who currently reside there.

I like to think I travel a lot, maybe not as much as I want since expenses hold me back, but for the most part, I try to. And, most times when I do travel, I rarely find the time, patience and even space to pack my whole closet – thus, finding ways to be super stylish but also comfortable (especially for the sight-seeing adventures) when you’re in the streets of Paris or Milan seem impractical unless you’re Beyonce or Mariah Carey (who wears 5 inch heels to Disney World? I’m just saying.)

The point is when you travel, you pack light, you pack for comfort and you also pack for the weather.

It would be easy packing for Mexico or any other hot destination because the majority of your luggage would be bathing suits. But Ireland and Scotland in August? Hmmm. That’s a tough one.

In Ontario, Canada where I reside, our summer’s are fairly hot and humid. But in Ireland and Scotland, apparently it’s not so much. Word has it – it rains. Frequently. Often. Maybe, all the time with hints of sun light here and there.

From what I hear though and what I’ve read, all that rain makes Ireland and Scotland what is is; Lush, Green and Beautiful. My sister Nikki has reassured me the scenery is breathtaking.

Is this a perfect opportunity for photo sessions with breathtaking scenery then? I think yes!

But you better believe it –  I plan to be a little stylish tourist ready for the weather and the rolling green hills!

Below, I have compiled 4 different outfits I would probably see myself wearing when traveling to Ireland and Scotland.

Who says you can’t be damn cute in the rain?


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T.Babaton – Bergen Blouse in Abstract Animal (originally $120) - www.aritzia.com

T.Babaton – Alvin Shorts (originally $110) - www.aritzia.com

Printed Lace Raincoat (originally $89.32) - www.freepeople.com

Dilute Leopard Loafers (originially $80.00) - www.Anthropologie.com

 The Kinney Reader Eye Frames ($200-500) - www.needsupplyco.com

 Gold Arc bracelet ($80.00) – www.shopsupplyroom.com

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Taluta Trooper Jacket – in Surplus (originally $120) - www.aritzia.com

 V-Fringe Brown Purse ($25.00) – www.brandymelvilleusa.com/

 Always in Bloom Dress ($34.00) – www.shopconversationpieces.com/

 Sam Edelman Lisle Ankle Boot (originally $160) - www.urbanoutfitters.com

 Max & Chloe – Emily Elizabeth Jewelery Polished Fern Leaf Bangle ($98) - www.maxandchloe.com

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Lizzie Fortunato Medicine Woman Necklace (approximately $200-500) - www.francesmay.com

 Citizens of Humanity – Dylan – San Marco Denim Pants ($236) - www.aritzia.com

 Vivid Beginning Oxfords ($79) - www.Anthropologie.com

Super Duper Strength –  Karen Walker Sunglasses - www.karenwalkereyewear.com

 Sail Me Away Shirt ($21.00) – http://www.conversationpieces.com

 Fashion Rebel Vest by Strong and Dickerson ($78.00) - www.shopconversationpieces.com

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River Island Beaded Tribal Belt ($24.86) - www.asos.com

Loeffler Randall Rain Boot ($150) - www.loefflerrandall.com/

 Community Prana Sweater – Finch (originally $85) - www.aritzia.com

 Wilfred Wallis Skirt ($125) - www.aritzia.com

The Classic – Cambridge Satchel Company ($150-250) - www.cambridgesatchel.co.uk/

 Anthropologie Hertiage Rain Coat - www.Anthropologie.com

 Deep Freeze Karen Walker Eyewear - www.karenwalkereyewear.com

Jean Paul Gaultier Umbrella ($75.00) - www.openingceremony.us

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July 18, 2012 · 15:59

Hair: The Modern Disney Princess

Posted by: Stacey Maka

No one really ever outgrows Disney films, especially the classics. From Cinderella to Sleeping Beauty- these fairytales made our childhood a promising and dreamy experience. We grew up wanting to be these lovely princesses. At some point in our life, we have dressed up as a Disney princess for Halloween (I guess the slutty costumes at clubs count too?!). Now that we are older, we can’t dress up in princess costumes and walk the streets without getting some strange stares. So why not take a subtle route and let our inner princess desires show in our hair and accessories instead? I can show you the world how to mirror your favourite Disney princesses in the modern everyday world.

Belle

Belle was the first princess to show us girls, that being smart was more important than being just a pretty face. Bring out the beautiful bookworm in you with this look.

Step 1: Start with your hair parted down the middle. Step 2: Using a tail-comb or your fingers, divide your hair into two parts from the top of your head to slightly behind your ear on both sides of your head. Step 3: With the front section, twist away from your face and repeat on other side. Step 4: Secure with a hair tie.

Step 5: From ear to ear, create another section and secure the ponytail with a hair tie. Step 6: Twist and swing around the ponytail to create a bun (you can decide how high you want the bun to be). Step 7: Collect and sweep your hair to one side. Step 8: You might want to fluff around with the sides a bit to loosen the twists just like Belle has hers.

You might also want to finish off with wax on your bangs to hold down any fly-away hairs.

Princess Jasmine

Jasmine was the princess that believed in only marrying for true love. Capture your own true love with this look.

Step 1: Again part your hair down the middle. Step 2: Just like with Belle, divide the sides into two parts and repeat on other side. Step 3: Again, twist the front piece away from your face. Step 4: Repeat on other side, let both sides meet at the back, and secure with a hair tie.

Step 5: Create a side ponytail and secure with a hair tie. Step 6: Jasmine is known for her ponytail within another ponytail so recreate that. Step 7: And tie up the second pony. Step 8: Make a fluffing adjustment and you’re almost about ready.

Step 9: This is optional but in the book of Disney, quite mandatory, to add a nice gold accessory into your hair (it’s trendy these days to have hair jewellery [ex. 1, 2, and 3] so have no fear!). Step 10: You can tie it down with some bobby pins so it doesn’t move around too much.

Ariel

Ariel is the most rebellious of all the Disney princesses. She let her curiosity roam as she entered into the unfamiliar. With this look, you too can show off your mischievous side.

Step 1: Start with a deep side parting this time (looks like that because I have an odd cowlick). Step 2: Section your hair off and starting from the bottom section. Using a round brush, smooth out and create volume to your hair. If you’re not use to blow drying with a round brush it will take a few tries to get this right, but keep at it and you’ll master it. Step 3: When you blow out the ends, keep it curled around the brush. Step 4: The results should look similar to this.

Step 5: If you can’t use the blow drying technique or want something simpler, don’t be afraid to use velcro rollers instead. Step 6: For extra volume and bounce, back-comb where you need it the most.

None of us have gorgeous fire engine red hair naturally like Ariel (unless you get it coloured) so go ahead and play around with fun, “under the sea”, related hair accessories to finish off your look.

Snow White

Snow White was all about innocence, elegance, kindness and true love’s kiss. With this look, you will be the fairest of them all.

Step 1: Start with a middle parting. Step 2: Section your hair starting from the bottom. Grab a small section, loop and twist it around your index and middle fingers. Step 3: Secure it down with bobby pins. Step 4: Repeat step 2 for the rest of the bottom section.

Step 5: For the middle section you’re going to do the same thing as in step 2 but instead this time leave a bit of hair to hang loose. Step 6: Repeat for the entire middle section. Yeah it looks kind of crazy but the top section will cover it up. Step 7: With the top section of your hair, using your hot tool of choice, curl the ends a bit to blend it all in. Step 8: Tease your crown area for extra volume.

This look is not complete without the classic red bow Snow White wears.

Pocahontas 

Pocahontas showed us that even with all of the world’s different cultures, we are equals, and that we can all co-exist as one to create peace. Let your free spirited soul shine through with this look.

Step 1: Section off your hair starting from the bottom and straighten away (this is 2012, I’m pretty sure by now everyone knows how to do this). Step 2: Once you’ve completed your entire head, tousle your hair for that natural finish.

You now can bring the looks of your favourite Disney Princesses into your everyday look! I know I missed out on other classic favourite princesses (maybe for a future post?) but hopefully this still brought as much joy as it did for me. Growing up doesn’t have to be all serious. Sometimes we need to take a step back, celebrate, and be playful with life. So go ahead and pop in one of those Disney classics into your DVD (or VHS) player, and let the wonderful world of Disney enchant your young heart once more.

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Filed under Beauty, Entertainment, Film, Hair, Lifestyle, Makeup, Style

Confessions of a Shop-a-holic on a Budget

Posted by: Hana Gabrielle 

As I have mentioned in prior posts, I am, like many other women out there, into style, fashion and beauty. This comes as no surprise. I am also, like many other women out there – a shop-a-holic. No, this is not so much a  full blown Compulsive Buying Disorder (though, there are elements of that). Put simply, I just find enjoyment in shopping and perhaps even see the antidote to day-to-day problems  is by expanding your wardrobe and decorating your wrists, ears and neckline with sparkly things.  However, often synonymous with being a shop-a-holic means you gotta break the bank. And, that’s simply not true all the time. Forgive me, but not all of us have the luxury of being the daughter of a wealthy banker or the wife of a NBA star. Money doesn’t grow on trees for most of us.

Even with this fact, finding enjoyment in shopping and spending money on things that make us feel and look great are not experiences reserved for the wealthy. Unless you’re going for the “I’m all brand baby” look, being true to style doesn’t mean there is need to spend $5,672 on that Prada bag when you know you can find something almost equivalent to it somewhere else, for less the price. On that same note, being a shop-a-holic, I confess I have splurged on over priced Wilfred tunics at Artizia and sheer blouses at Club Monaco. However, I too, have made the conscious and creative decision to buy and wear secondhand clothing. I am a bargain hunter or a shop-a-holic on a budget. I am a Thrifter (by choice).

Cringe and shudder if you must, but like many co-thrifters, we see value in this type of shopping – it’s affordable and unique. Where else can you find high waisted Levi’s cut off shorts and crochet belly top tanks? Oh, Urban Outfitters? Sure. But, I paid under $10.00 for both at my neighbourhood thrift shop and not $10.00 on just taxes. While some may find themselves staring at the other girl across the bar on a Saturday night wearing the same pencil striped skirt from Forever 21, the thrifter could be wearing that vintage styled pencil skirt you’ve never seen before anywhere else.

Thrifting is not a new phenomenon. As a kid, I remember my sister who is 10 years older than me, was doing some of her shopping at Value Village and Salvation Army. However, thrifting I believe, has grown in appreciation especially in the fashion realm where everything that is old is considered new, again.

While there are many thrift shops in and around Toronto, Stacey and I decided to hit up the thrift shops super North-East of where we live. There is a common assumption that downtown has all the treasures, but we discovered that its just simply not the case. Everywhere, all over the city, the reality is people throw away good things. They often say, “one (wo)man’s trash is another’s (wo)man’s treasure”.

Dropping by two thrift shops in suburbia, going through rack after rack, and shelf after shelf, Stacey and I stumbled upon pieces of clothing and accessories reflective of current pieces found at higher end retail stores. On this adventure, we took home about six pieces we thought were distinctly original, justifiably priced and within our spending budget for the day.

An intricately woven leather belt (shown far left in above photo) with a touch of a cowboy wistfulness cost us only $3.99. While, a pair of  vintage Guess denim jeans, that we later want to cut up into shorts cost us only $0.99. Trending all over the city streets and magazine editorials are long skirt and Stacey and I, couldn’t help but fall in love with a warm orange coloured and a rich forest green silk ankle skirts that cost us only $4.99/each. The finishing touch to any outfit is the accessory and the brown vintage clutch for $5.99 acts as that perfect asset.

Stay tuned to see how we put these thrift finds together to make a Spring/Summer 2012 outfit…

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InstaStyle via Instagram

Posted by: Hana Gabrielle

Just a few months ago, I switched my phone to the iPhone 4S. Verdict? Best thing that I ever did for myself. Besides how impressive the camera is, the modernity and degree of  actual value the phone has in relation to other phones, the app downloads are probably the only crucial factor separating phones apart from each other, in my opinion at least. Instagram, being one of the most valuable apps for iPhones/iPads. Sorry Blackberry users, you don’t get the perks of this gadget. But maybe Facebook might help you out sooner or later. I won’t even waste my time commenting about the Facebook takeover. Though, I will admit, for Kevin Systrom and Mike Kriegar, $1 billion ain’t too shabby (see here for more details).

Instagram which receives a complete 5 star rating from its 15 million users, is an app that brilliantly shares photos in a clean, simple way where users are able to edit their photos by picking from 15 different filters to add a little bit of drama and art to their photos. Clearly, a hipster and wannabe photographer’s dream. The social aspect is there of course, where you can interact with friends and even strangers. It is similar to Twitter, though if you’re like me, where reading tweet after tweet can get boring and overwhelming – looking at pictures really require no effort except a swipe of a thumb. Can you tell I was one of those kids who would pick the book at the library with more pictures than words?

Like many instagram users, I genuinely get a kick out of looking at “artsy” photos. The enjoyment doesn’t only exist in looking at photos of your friends snapping shots of their sushi plate at a high end downtown restaurant or even their view at the basketball game. I find enjoyment in being able to follow friends and even my favourite fashion and style bloggers instagrammers.

I was recently reading up on my twitter feed and stumbled upon a link to ELLE Magazine’s Pop Culture section that did an article on their favourite fashion instagrammers (click the image below to direct you to the article). Though brief, the article highlighted a collection of instagram profiles like Leandra Medine (Creator of ManRepeller.com) and Hillary Kerr & Katherine Power (the founders behind WhoWhatWear.com). If you check their blogs on the regular online, you would probably get your quick fix off of their instagram  account. You know what to expect already; cute shoes, cute clothes, cute this, cute that…

ELLE was right in picking the accounts that lead the fashion pack. However, I believe they are missing some contributing profiles that are synonymous for instagram fashion and style. I took screenshots from my own personal instagram of the profiles I think are worth a follow (free promo here!):

  

L-R: Alice + Olivia, Aritzia, Asos

   

L-R: Harper and Harley, Nasty Gal, Thessy & Yiota (Saboskirt)

   

L-R: Aimee Song, Julie Sarinana (SincerelyJules), The Coveteur

I’ll spare you the details of each profile. I reckon that you will be tempted to check one if not all these profiles based on just the thumbnails of these images. What should be an influencing factor in deciding whether to check these profiles out is that they  all have interesting and inspiring perspectives on style and fashion. They all bring something creative to the table, even though they’re all using “X Pro II”, “EarlyBird” or “1977″ filters to enhance their photos. Well hey (for most instagrammers), we’re guilty of it too.

Photos were screenshots via Instagram

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Pucker Up For Spring!

Posted by: Stacey Maka

I am not usually a daily lipstick wearer nor am I that daring when it comes to lip colour, but recently there are a few I’ve been in love with and using religiously. One of the hottest colours this spring (and let’s be honest, it’s basically every spring time) is coral. I’ve been obsessing with peachy colours. They’re just so damn cute!

These are my spring picks and current favourites.

From left to right: MAC in Shy Girl, REVLON Colorburst Lip Butter in Peach Parfait, and RIMMEL Moisture Renew in Soft Coral.

Rimmel’s Soft Coral is the newest member to my small lipstick family and I must say it’s a fun addition to my collection…

Revlon’s Peach Parfait is similar to Rimmel’s Soft Coral but it is slightly more pigmented. As you can see from the first image of my post, this one has gotten a lot of use. Lip Butters were the craze for the last few months and its hype really speaks for its self.

I love MAC’s Back to M-A-C Program so I was able to get Shy Girl as a freebie (woot)…

I’ve also really been digging these Barry M Lip Gloss Wands:

From top to bottom: 12 Strawberry Milkshake, 02 Toffee, and 11 Coral.

If you’re not really into wearing lipsticks then these are the next best thing. I tend to have dry lips but I’ve had no problem with these. They come off as tints but 12’s (Strawberry Milkshake) consistency goes on stronger than the 11(Coral) and 02 (Toffee). Barry M Cosmetics is a UK brand so you cannot find these in North America; however you can order them online from sellers on ebay.

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Filed under Beauty, Makeup, Online Shopping, Raves, Shopping, Style

Svpply me with what I WAnt, NEed and LOve

Posted by: Hana Gabrielle

How convenient is it being able to buy a pair of denim jeans that are only physically sold in Japan or being able to avoid the line up and overly anxious customers at your favourite local store all by way of the Internet shopping trend.

I will make it known that I have recently found an obsession over this new way of shopping. I come from a family where females are the majority in the household. So, it comes as no surprise that I am surrounded by shop-a-holics (if you knew my sisters, you would understand). Poor daddy, had to deal with once an overflow of shopping bags lying around in the house to now an overflow of shipment boxes and excessive doorbell rings from the Purolator guy.

Independent shopping sites are extremely convenient. Yes, if you’re looking for something specific from a specific type of online store. But what would top that convenience and also add a little visual stimulus and social media connection is having online “superstores” which sell or link to other shopping sites through one site.  It’s similar to an infamous “Wal-Mart”, except that it’s online, it has higher end suppliers or brands, and of course, a different clientele. Wait, just scrap the “Wal-Mart” analogy, you know what I’m getting at.

As an avid shopper with a keen eye for style, I don’t mind spending “x” amount of hours in a day hunting, stumbling and finding new things. Two of my most favourite sites that act like one big continuous shopping channel but also have a touch of a social aspect to them are www.svpply.com and www.wanelo.com.  (These sites should have a disclaimer warning other shopaholics and fashionistas it may foster increased spontaneous spending habits).

Svpply.com

Svpply, is a site where people discover the products the love by communicating with members and their postings. Every one of their 1.1 Million products on their site are by efforts of the members sharing and posting their finds over the web.

For instance both men and women will be exposed to an array of higher end clothing and online clothing shops such as http://www.lagarconne.com, http://www.norestore.com and http://www.endclothing.com. Also, they’ll soon discover new media types such as BULLET Magazine, an art and fashion quarterly from sites like http://www.needsupply.com.

Wanelo.com 

Wanelo, pronounced “wah-nee-lo” comes from “WAnt, NEed, LOve” (How creative is that? ) Started by Deena Varshavakaya, it is a social store curated by the community where they share, post, organize and follow products they like. You’ll find things and link to other online shopping sites you never even knew existed.

For instance, you’ll stumble on obscure things like this type of coffee mug from http://www.thinkgeek.com or this unique chandelier from http://www.potterybarn.com and even this native inspired hipster backpack from http://www.tillys.com.

Mind you, these channels I find are for those who like to spend their time searching for the rarest things. It’s for the shopper and style feen who would normally spend their time at Marshalls, Winners or Value Village hunting through the racks, browsing hanger by hanger until something strikes them. And I’m that type. I patiently find reasons to spend a buck. Ha!

You’ll find that both these sites are somewhat similar but they offer qualifiable differences. At the end of it all, they both serve their purposes. They socially, creatively and in fact brilliantly lure us into a spending frenzy. No one ever said that was a bad thing.

Maybe, only Dad.

 

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